PCC SBDC Success Stories – Growth Strategy for BC Design Haus

Pam Sornson, JD

BC Design Haus is a boutique design and branding agency founded by Bernadette Capulong, who formerly worked for high profile companies such as P&G, Nestle, and Mattel.


With a strong foundation of work experiences, Bernadette launched her firm in 2014. Through past relationships, she was able to secure her first clients but was seeking to grow her company to its next level. Bernadette wanted to develop a sales strategy, add staff, and better manage client expectations. Her fundamental questions?

How to Grow the Company
Finding & Hiring Qualified Staff
Developing New Business



Don Loewel, a Business Advisor at the SBDC hosted by Pasadena City College, met with Bernadette. He provided her with a growth strategy, including a new business development process. He helped implement the use of the industry-known CRM, SalesForce. He then helped to develop a hiring plan that included recruitment, interviewing, and onboarding management.  How did he help?

Implemented a Business Development Plan
Executed a Recruitment & Hiring Process
New Business Development Strategy




With SBDC’s help, the company has since grown consistently and significantly. Additionally, the company has acquired a larger office space, hired 7 employees, and 7 independent contractors. With the added growth, Bernadette has been able to offer employees an attractive benefits program.  What success has she experienced?

Sales Increased by over 500%
Hired 7 Full-Time Employees & 7 Independent Contractors
Tripled the Size of Office Space


Bernadette attributes her success to the advice she received at the SBDC: “The SBDC is a hidden gem in the business community. Having a mentor to talk through issues is invaluable.”


Entrepreneurs: Foundational. Inspirational.
Entrepreneurs: Innovative. Creative. Increasingly Female.
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